The Price of Perfection

The Price of Perfection

There was quite a debate on one of the face book groups that I am a member of today sparked by a bride having a little rant at that price she was quoted for a particular service. Now let me start by saying that you as the bride have a choice, a budget, and an ethical or moral standard of your own that no one else should have the power to change if you are not happy with something.

All too often professionals in the wedding industry come under fire from supposedly adding a ‘wedding tax’ (for want of a better term) to our standard pricing structure. Now, in all honesty you could be forgiven for thinking that the price is inflated just because it is wedding-related. But the honest truth of the matter is that, as small businesses involved with arguably the single most important day in your life, we have a duty to provide a service to the very best of our ability. This quite often means that we may travel further, spend more time perfecting the item in question and even invest in additional equipment or training to get the job done properly. Most of us don’t live lavish lifestyles or drive flash cars, we are simply charging enough to continue running a business and support a family.

The service in question on the Face book post is irrelevant as this is an industry-wide misconception. In the case of your adjustments let me paint a picture – I am definitely going to charge more for a wedding dress than an evening dress. Why? Frankly and honestly because I am going to spend more time on it and my time comes at a premium. I EXPECT a bride to have more “mirror” time admiring herself in her gown (and so she should). This is the lead up to HER moment and she should be enjoying every moment. I also expect that there may be the need for more than one fitting and that a bride can change her mind on things previously discussed.

I fully expect to spend more “thinking” time working through the particular problems that her gown needs to have rectified to make it a picture of perfection. It also occurred to me whilst commenting in the Face book group, that on average a bride will spend around £1500 on a wedding gown that is, in essence, ill-fitting as it has not been made to measure, or she has changed shape since it was ordered. Then, when you are standing in front of an expert that – like me – will often have a degree or some form of qualifications along with many, many years experience (having altered hundreds, if not thousands of dresses before yours), only to question a £100-£200 additional charge. Now, for my part, I am arguably transforming the dress to look a million dollars! Priceless!

So whilst it is important to stick to your budget and not completely blow it on every wedding-related purchase, it’s also important to get an idea of what the average alteration cost is. So, obtain a few quotes or compare a few websites. Inexpensive doesn’t have to mean bad, but my experience, professionalism and expertise come at a price that I firmly believe are worth paying for. We as industry professionals have a passion for perfection.

Nikki x

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